Greater Madison Music City Will Release Economic Impact Analysis of Local Music Scene

Greater Madison Music City (GMMC) will host a happy hour and meetup at Cafe Coda © on Monday, August 2 from 5-7pm. A brief presentation will take place, releasing the results of an economic impact analysis the core GMMC planning team has completed in partnership with global music city experts Sound Diplomacy. This report is the first step toward growing the music ecosystem and supply chain, to inclusively create jobs and drive sustainable tourism across all communities and demographics in the Greater Madison Area.

In pursuit of this mission, GMMC has launched workgroups in the areas of Economic Impact, Artist Relations and Equity, Business Connections and Partnerships, and Tourism, to develop implementation plans based on Sound Diplomacy’s™ recommendations. Workgroup members represent diverse stakeholders across Dane County with expertise and/or experience in each of these focus areas. You can meet members of the core GMMC planning team and workgroup members at the event.

The event will encourage networking, as well as feature live music from DJ Vilas Park Sniper and KILO aka Skit’lz and will be live-streamed to Facebook for those who prefer a virtual experience.

Cafe Coda © is located at 1224 Williamson Street in Madison. This event is made possible with support from Arts Wisconsin, Madison Arts Commission, and Dane Arts.

Links to access more information:

Facebook event page:

Facebook page:


GMMC website:

Sound Diplomacy website:

Greater Madison Music City Receives $50,000 Our Town Grant From National Endowment for the Arts

The City of Madison has been approved for a $50,000 Our Town grant to support Greater Madison Music City’s (GMMC) efforts to create an equitable music economy in the region. This is one of 63 grants nationwide that the NEA has approved to support projects integrating arts, culture, and design activities into efforts that strengthen communities. By advancing local economic, physical, and/or social outcomes these projects are laying the groundwork for sustainable systems change.

“As the country and the arts sector begin to work towards a post-pandemic world, the National Endowment for the Arts is proud to announce this Our Town funding. These awards will support cross-sector partnerships such as the one lead by the Madison Arts Commission that demonstrate the power of the arts to help communities create a better future for themselves.” said NEA Acting Chairman Ann Eilers.

“Madison is working to tackle issues of systemic racism in the music industry, to attract more music tourism, and to build on our strengths as a music city,” said Mayor Satya Rhodes-Conway, “Being awarded NEA funding during this critical time for musicians and others in the music industry will help us achieve more equitable economic recovery in the arts.”

Urban Planner Angela Puerta, who is representing the City on the Greater Madison Music Team, reported progress on the group’s efforts. “We have already formed various music sub-committees to reinforce community empowerment from people that we have not heard from before. We need a diverse group of individuals to make decisions and help us design a comprehensive framework to guide actions and implement the changes we need to be an inclusive music City.”

GMMC Chair Karen Reece added, “This grant will allow us to complete a systematic review of policies and practices that perpetuate inequities in our music ecosystem that has never been done before. Community members will remain engaged in every step of the process, interpret results, and drive decision making.”

The Greater Madison Area Music planning efforts focus broadly on music and entertainment. The project aims to map cultural assets, measure economic impact of our music sector, and identify barriers to equal access in existing city policies. This major collective impact process integrates inclusive community stakeholder engagement and policy analysis with consulting firm, Sound Diplomacy, to build on the recommendations of the 2019 report from the City of Madison Task Force on Equity in Music and Entertainment in alignment with the City’s 2018 Comprehensive Plan. The plan will serve to overcome barriers to racial equity as well as guide our COVID19 economic recovery efforts for the music sector including identifying music tourism recovery strategies.

For more information, visit the City of Madison website.

Original Post Published: 05/13/2021

Last Updated: 05/13/2021

DANG! 2021 UPDATE May 1, 2021

County Executive Joe Parisi announced that Dane County will launch a $1 million grant program to assist local artists in recovering from the far-reaching economic impacts of the COVID-19 pandemic. The program will award $2,500 grants to 400 eligible independent working artists. The application guidelines can be read here. The County Board of Supervisors will vote May 20 on whether to support the funds for local independent working artists. 

Check the Dane Arts website for an update May 21.

Last Updated: 05/01/2021

Dane County Announces $1 Million Covid Recovery Program for Local Artists, Performers

On April 21, 2021, County Executive Joe Parisi announced that Dane County will launch a $1 million grant program to assist local artists in recovering from the far-reaching economic impacts of the COVID-19 pandemic. The program will award $2,500 grants to eligible artists and performers and will be administered by Dane Arts, formerly known as Dane County Cultural Affairs.

“So many local artists and performers have struggled to make ends meet over the past year,” said Dane County Executive Joe Parisi. “We created the Dane Arts Need Grant program as a way to help artists and performers continue their work and promote their art form in new ways during the pandemic. The arts are an integral part of the local economy and in turn will play an impactful role in our comeback and recovery.”

The Dane Arts Need Grant (DANG!) Program was originally created last summer to help financially support artists through the pandemic. After first debuting, the DANG! Program provided over $120,000 in grant assistance to 275 local artists, with each receiving $500 in financial support. Dane Arts will work to administer this latest round of funding, which will provide immediate financial support for working artists to help offset costs and lost revenue during the COVID-19 pandemic. Artists may apply to afford products that will help them develop an online presence to promote their art form or present a forum through a live feed of music, theater, dance, performance art, history and/or multidisciplinary work. Artists can also use the funds to support the purchase of supplies and/or further develop their skills.

“Art is a critical part of not only our culture but also our economy,” said Dane County Board Supervisor Yogesh Chawla. “The vibrant artistic community makes Dane County a unique and special place to call home. Dane County is making a bold investment in the many diverse artists and creators to help provide the resources needed to emerge from this pandemic.”

Applicants must be independent working artists with at least two years of activity. Those eligible for the grant program include musicians, dancers, actors/producers, poets/writers, visual artists, performers, and any individual working artist. A maximum of $2,500 can be allocated, depending on the artist’s specified request. Grants will be awarded until funding runs out. Applications will be accepted starting May 1 and will be made available on the Dane Arts website

Funds for the new round of grants will come from the county’s allocation of the latest federal COVID-19 relief bill. A resolution to put $1 million into the DANG! Program will be introduced to the County Board at Thursday’s meeting. It is expected to be approved in the coming weeks.

Last Updated: 04/22/2021

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