Key Findings

  • The music ecosystem in Dane County for 2018 generated and supported a total of 5,791 jobs (1.86% of the employment in the county). In the same year, the output generated by the music ecosystem was $636 million, its total GVA $428 million and the total compensation of the workers was $218 million. A high percentage of jobs supported by live music (59%) suggests a strong music tourism sector. Other Supporting Activities generates 34% of jobs and the Recording Industry only 7% of jobs in the segment. While the Recording Industry needs fewer employees and more capital investment to provide its services, it generates a bigger output.
Image of a musician holding a microphone with red and black effects. A blue circle with white text says Sound Diplomacy. White text gives the title as Greater Madison Music City Music Recovery Framework - Economic Impact Analysis and Mapping Report
Click image to download the full report
  • A high percentage of jobs supported by live music (59%) suggests a strong music tourism sector. Other Supporting Activities generates 34% of jobs and the Recording Industry only 7% of jobs in the segment. While the Recording Industry needs fewer employees and more capital investment to provide its services, it generates a bigger output.
  • 42% ($36 million) of the indirect output effect of the Dane’s music ecosystem impacted the information sector (e.g. publishing, recording, broadcasting), 18.98% ($16.3 million) impacted the arts and entertainment sector, 9.45% ($8.10 million) impacted food services and drinking places, 5.46% ($5.09 million) impacted the retail trade sector, among other industries.
  • White-identified workers earn 122% more than Black/African-Americans and 136% more than Asian workers. In the rest of the economy, White workers earn 58% more than Black / African – Americans and 19% more than Asian workers.
  • Dane County’s music ecosystem is mainly composed of women (54.5%) following the opposite pattern as the rest of the economy (48.9% female) with 60% of men in managerial positions. 
%d bloggers like this: